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Michele Gilfoil, Founder — harvesting Sugar Kelp from the cold Atlantic waters of Maine. Every product starts here.

Why Seaweed Works for Your Skin

Seaweed-Powered Radiance with WildSea™

Deeply Hydrates

Fucoidan and natural polysaccharides naturally found in seaweed help lock in moisture - given your skin a natural glow.

Soothes and Calms

Natural compounds from cold Atlantic Maine seaweed leave skin feeling calm and refreshed — even after exposure to wind, sun, and salt air.

Radiant glow

Seaweed is packed with natural minerals and antioxidants from the Maine Ocean— leaving skin with a healthy-looking, luminous glow.

Harvested from Maine's Wild Atlantic Coast

"Hi! I'm Michele the founder. I grew up swimming off the Maine coast, never imagining the seaweed brushing past my legs was one of nature's most powerful skincare ingredients. After a career on Wall Street I came home to Maine — and spent years learning what Sugar Kelp and Rockweed could do for skin. I wanted skincare without toxic ingredients, synthetic fragrance, or false promises. So I started making it myself, by hand, in small batches in Westbrook, using hand-harvested Maine seaweed."