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Michele Gilfoil, Founder — harvesting Sugar Kelp from the cold Atlantic waters of Maine. Every product starts here.

Why Seaweed Works for Your Skin

The Benefits of Seaweed For Your Skin

Deeply Hydrates

Seaweed polysaccharides attract and hold water, helping skin retain moisture to feel soft, supple and deeply hydrated.

Soothes and Comforts

Fucoidans and other bioactive compounds found in brown seaweed help calm dry, stressed dry skin, leaving it feeling calm and refreshed.

Radiant glow

Naturally occurring minerals and antioxidants help defend skin from everyday environmental stressors and support a healthy-looking, luminous complexion.

Harvested from Maine's Wild Atlantic Coast

"Hi! I'm Michele the founder. I grew up swimming off the Maine coast, never imagining the seaweed brushing past my legs was one of nature's most powerful skincare ingredients. After a career on Wall Street I came home to Maine — and spent years learning what Sugar Kelp and Rockweed could do for skin. I wanted skincare without toxic ingredients, synthetic fragrance, or false promises. So I started making it myself, by hand, in small batches in Westbrook, using hand-harvested Maine seaweed."